The BSI Top10 rankings are considered the most reliable, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 rankings for March 2024 include the top 10 campaigns, top 10 influencers, and top 10 events across social media channels and online newspapers during the period from 01/03/2024 - 31/03/2024.
The BSI Index (2023 edition) introduces two new adjustment indicators, the Diversity Score and Audience Score, which, combined with the five evaluation criteria from the 2021 version, create shifts in assessing the success of campaigns/events on social media more comprehensively and in-depth: see more at BSI Top10 Ranking Methodology (2023 edition).
BSI reflects a synthesis of factors, each holding equal significance. A change in just one factor can lead to shifts in the BSI Top10 rankings.
Starting from January 2023, the BSI Top10 rankings will be fully implemented according to the 2023 version, featuring the addition of two new adjustment indicators: the Diversity Score and the Audience Score.
The BSI Top10 Campaigns ranking notes the Sua KUN cho em campaign in the leading position, followed by Nang Heineken Vi Fan Dich Thuc of Heineken, a series of campaigns for new mobile phone launches from Samsung and OPPO, Do La Dau An of Kotex, Milo moi ngay, ben bi hon của Milo, Combo Beauty 2 - Cung da cang da - Khoe dep moi ngay of Vinamilk, Campaign 3 Chac of Vinamilk Dielac Grow Plus, Em Bung Em Giac of YOKOGOLD.
The BSI Top10 Influencers ranking marks the return of Son Tung M-TP at the top position. Den Vau, Bich Phuong, and Vu Cat Tuong are featured in the rankings thanks to the successful launch of their music videos. Additionally, Thuy Tien has re-entered the rankings in March, aided by her show "Du Dem". Other familiar names in the rankings include Tran Thanh, Le Duong Bao Lam, Coach Park Hang Seo, Trang Phap, and the rising duo Ninh - Duong.
The two events, Get on Hanoi 2024 - Sac huong Tay Ho and Amazing Binh Dinh Fest, shared the top spots. They were followed by the music festival THIRSTY FOR MORE organized by Pepsi, Son Tung M-TP's 7-MINUTE STAGE, Festival Pho in Nam Dinh, a night running race co-hosted by VPBank and VnExpress, Chuyen xe pin Panasonic, Tien Phong newspaper’s running race, Trentips - The Beauty Universe, and the Interactive LCD event by Vinamilk yogurt.
Detailed information on the metrics that make up the BSI (Brand Strength Index) for the rankings of BSI Top10 Campaigns, BSI Top10 Influencers, and BSI Top10 Events in March 2024.
To learn more and discuss in detail about evaluating brand health, campaign effectiveness, and optimizing customer engagement activities on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative department via email at info@buzzmetrics.com.
The BSI Top10 rankings are considered the most reliable, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 rankings for March 2024 include the top 10 campaigns, top 10 influencers, and top 10 events across social media channels and online newspapers during the period from 01/02/2024 - 29/02/2024.
The BSI Index (2023 edition) introduces two new adjustment indicators, the Diversity Score and Audience Score, which, combined with the five evaluation criteria from the 2021 version, create shifts in assessing the success of campaigns/events on social media more comprehensively and in-depth: see more at BSI Top10 Ranking Methodology (2023 edition).
BSI reflects a synthesis of factors, each holding equal significance. A change in just one factor can lead to shifts in the BSI Top10 rankings.
Starting from January 2023, the BSI Top10 rankings will be fully implemented according to the 2023 version, featuring the addition of two new adjustment indicators: the Diversity Score and the Audience Score.
Tet campaigns continue to lead the BSI Top10 Campaigns for February, featuring several prominent initiatives such as Tiger's "Lon cao moi - Khai Xuan Ban Linh", Heineken's "Mo Ket Noi, Bung Sac Xuan", Vinamilk's "Mo tu lanh khoe - Nha an Tet khoe", Susu Hero's "Susu Hero Vu Dieu Tet Vui", Bia Viet’s "Tet Dam Chat Viet", Heineken 0.0’s "Tiec vui em ai - Thoai mai lai xe", Bivina's "Khui Bivina Khui Loc Do", "Cung sua Ong Tho - Van mon Len vi, Nam moi Len huong". Additionally, other notable campaigns include Samsung's "Galaxy S24 Series" and YOKOGOLD’s "Em Bung Em Giac".
Alongside familiar faces such as Le Duong Bao Lam, Son Tung M-TP, HIEUTHUHAI, and Trang Phap, the BSI Top10 Influencers ranking for February 2024 also saw the inclusion of Tran Thanh and Phan Manh Quynh - key figures in the Tet movie "Mai." Notably, this month's ranking marked the first appearance of many celebrities, including the duo Ninh Anh Bui - Nguyen Tung Duong, Phuong Anh Dao, Quang Hung MasterD, and Huynh Nguyen Mai Phuong.
This month's ranking highlights the dominance of Tet festivals, including: Duong hoa Nguyen Hue Tet Giap Thin 2024, Le hoi anh sang nghe thuat Ha Noi - Ruc ro Thang Long, Duong hoa Tet cua Phu Yen, Cho hoa xuan “Tren ben duoi thuyen”, Hoi Xuan Tam Chuc, Le hoi Duong sach Tet Giap Thin 2024. STORII CONCERT 02 - “Nguoi Giu Mua Xuan” and Sieu le hoi Vibe Fest 2024 are major music-related events. Additionally, “Le trao giai Qua bong vang Viet Nam 2023” and the “Nha Via Hoan Hy” workshop, co-organized by BOO and Samsung, also drew significant attention from netizens.
Detailed information on the metrics that make up the BSI (Brand Strength Index) for the rankings of BSI Top10 Campaigns, BSI Top10 Influencers, and BSI Top10 Events in February 2024.
To learn more and discuss in detail about evaluating brand health, campaign effectiveness, and optimizing customer engagement activities on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative department via email at info@buzzmetrics.com.
Leaderboard BSI Top10 is the most reliable, quality and up-to-date ranking on social media based on social media metrics evaluated by Buzzmetrics — Buzzmetrics Social Index Top10. BSI Top Rankings January 10, 2024 inclusive Top 10 Campaigns, Top 10 Celebrities and Top 10 events on social media channels and electronic newspapers during the period from January 1, 2024 — January 31, 2024.
The BSI (2023 version) has the addition of two new adjustments, Diversity Score and Audience Score, in combination with the 5 evaluation criteria of the 2021 edition, which makes changes when assess the success of social media campaigns/events in an overview and more in-depth: see more at How to rank BSI Top10 (2023 version).
BSI presents a sum of factors and has the same degree of influence. Only one factor changes, the ranking BSI Top10can be changed according to.
From January 2023, the BSI Top10 ranking will be fully applied according to the 2023 edition with the addition of two new adjusted indicators, Diversity Score and Audience Score.
This past January was an exciting time with Tet campaigns by many brands such as Tiger - Khai Xuan Ban Linh, Heineken - Open connection, spring break, OMO Tet 2024 - Stain and sow hope, Vietnamese Beer - Vietnamese Tet Tet, Coca-Cola - Tet Makes a Wonderful New Year, Knorr - Wonderful New Year, Nam Nu - Nam Ngo Specialty Products, Comfort - Extra Fragrant, Tet More Dat and Lay's - Laugh for joy. In addition, the campaign launched a new product Samsung - Galaxy S24 Series. It also received the attention of the network community.
Besides familiar faces such as Le Duong Bao Lam, Son Tung M-TP, ranking BSI Top10 Influencers January 2024. There is also the appearance of Phuong My Chi, Phan Manh Quynh, Hoa Minzy and Double2T with the launch of the promotional MV for the New Year campaign of the brands. The performances that attracted the attention of the audience helped HIEUTHUHAI, MONO, Trang France and Ninh Duong Lan Ngoc to participate in this month's ranking.
Besides events from brands like Tiger - Ban Linh Avenue, Coca-Cola - Magical New Year's Table, La-Larue Concert, Living a “profitable” life of VietinBank; BXH BSI Top10 Events. This month also recognizes the influence of the award ceremonies, the most prominent of which can be mentioned: WeChoice Awards 2023, Blue Wave 2023, Blue Star 2023, 29th Golden Mai Awards Ceremony - 2023, Star of the Year 2023 ceremony, 28th Asian Television Awards Gala.
Detailed information on the indicators that make up the BSI of the BSI Top10 Campaigns, BSI Top10 Influencers and BSI Top10 Events rankings in January 2024.
To learn more and have a more detailed exchange on how to evaluate brand health, campaignsas well as optimizing the effectiveness of customer interaction on social media based BSI — Buzzmetrics Social Indexplease contact Buzzmetrics representative by email info@buzzmetrics.com.