BSI Top10: Vietnam Social Media Rankings for April 2024

The BSI Top10 rankings are considered the most reliable, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 rankings for April 2024 include the top 10 campaigns, top 10 influencers, and top 10 events across social media channels and online newspapers during the period from 01/04/2024 - 30/04/2024.

The BSI Index (2023 edition) introduces two new adjustment indicators, the Diversity Score and Audience Score, which, combined with the five evaluation criteria from the 2021 version, create shifts in assessing the success of campaigns/events on social media more comprehensively and in-depth: see more at BSI Top10 Ranking Methodology (2023 edition).

BSI reflects a synthesis of factors, each holding equal significance. A change in just one factor can lead to shifts in the BSI Top10 rankings.

Starting from January 2023, the BSI Top10 rankings will be fully implemented according to the 2023 version, featuring the addition of two new adjustment indicators: the Diversity Score and the Audience Score.

TOP 10 CAMPAIGNS ON SOCIAL MEDIA APRIL 2024

The campaigns Milo Apollo - Milo moi ngay, ben bi hon, Nang Heineken vi fan dich thuc, Galaxy A55 | A35 5G, and Galaxy S24 Series continue to make the BSI Top10 Campaigns rankings for April 2024. Additionally, the rankings have seen the return of Surf with the campaign Nuoc giat Surf 7 Trong 1 - Kiem chung 7 thiet? Thiet thom!!, Comfort with two campaigns Giat Duong Da Nang, Luu Huong Thien Nhien Ben Lau and Thom Xinh Yeu. Also featured are Sua chua an Vinamilk - Bung Cuoi Doi Tuoi, La Vie - Bi Kip Yen Da Giac Quan, and Tinh khiet chuan My -Mat bung be, An long me of Vinamilk Optimum Gold.

• After making the BSI Top10 campaigns rankings in March 2024, the campaign MILO - Milo moi ngay, ben bi hon continues to rise and leads the April rankings with the message "Milo nay da duoc chung minh khoa hoc ben bi hon." The event Tram sac Suc ben 24H Khong lo at Nha van hoa Thanh nien and AEON MALL Long Bien attracted a large number of mothers and children to participate in physical and intellectual activities, explore endurance, and receive attractive gifts. Besides the offline event, Milo's 7-day endurance challenge also saw many parents enrolling their children to improve their endurance and receive Milo's endurance certificate.
• The campaign Sua chua an Vinamilk - Bung Cuoi Doi Tuoi collaborated with the Salim family to promote Vinamilk yogurt. Through the mini-game "Bung Cuoi Doi Tuoi" dance cover, participants could win attractive prizes such as refrigerators, air conditioners, and air purifiers. Apart from discussions revolving around the Salim family, the online community actively shared moments of using Vinamilk yogurt daily for healthy skin, strong stomach, and good digestion.
• The campaign "Nuoc giat Surf 7 Trong 1 - Kiem chung 7 thiet? Thiet thơm!!" has garnered over 550 thousand discussions. The highlight of the campaign is the collaboration with celebrity couple Ly Hai - Minh Ha, combined with a mini-game featuring AR Filter for photo shooting. The mini-game was also shared by other celebrities like Thanh Tran and Huong Ly. The buzz from the movie Lat Mat 7 also contributed to the campaign's spread (Virality Score = 0.81).
• The campaign "Bi Kip Yen Da Giac Quan" by LA VIE is a meticulously invested campaign with "Yên" (serenity) as its core theme. In this campaign, users participate in positive energy tests, explore AI-recommended energy renewal activities, and draw inspiration from shared experiences by celebrities Minh Tu, MONO, Helly Tong, Khoai Lang Thang, and Dino Vu. With its intimate and profound message, discussions about the campaign show relatively high relevance (Relevance Score = 0.71).
• The campaign "Giat Duong Da Nang, Luu Huong Thien Nhien Ben Lau" is the launch campaign for the new Comfort Nature Pure detergent. Comfort's minigame generated over 12 thousand comments, accompanied by shared experiences of the new product by KOLs and community pages. Additionally, the Comfort event "Dao huong thanh khiet" featuring appearances by beauties Trang Phap, Quynh Anh Shyn, Chloe Nguyen, Che Nguyen Quynh Chau, Mai Ngo,... helped the campaign go viral across social media platforms.
• The campaign "Nang Heineken vi fan dich thuc" sponsored Heineken's UEFA Champions League tournament and made its way into the BSI Top10 Campaigns rankings. The campaign saw an increase of 40 thousand discussions compared to the previous month, coinciding with the peak of the Champions League semi-finals. The highlight of the campaign in April was a minigame predicting the teams entering the Champions League final and a promotional program worth 1 billion VND.
• The campaigns introducing the new phones Galaxy A55 | A35 5G and Galaxy S24 Series by Samsung respectively secured the 7th and 9th positions in the BSI Top10 Campaigns rankings. This marks the fourth consecutive appearance for the Galaxy S24 Series and the second consecutive appearance for the Galaxy A55 | A35 5G. This month, both campaigns continued to showcase the phones' sharp photography features. The S24 emphasizes AI capabilities and camera features, while the A55 | A35 5G highlights its responsive multitasking effects alongside camera functionalities. The KOL duo Ninh - Dương continued to collaborate with Samsung for the A55 | A35 5G campaign.
• The campaign "Thom Xinh Yeu" by COMFORT, featuring the OOTD (Outfit of the Day) video with the participation of the Salim mother and child duo, has achieved millions of views on platforms like Facebook and TikTok. The campaign's centerpiece, the OOTD video, gained significant traction, especially due to its highly diverse content with the minigame "Chọn Look Xinh Trúng Quà Thơm Mềm" (Choose a Beautiful Look, Win Soft Fragrance Gifts) and enthusiastic viewer comments (Diversity Score = 0.85 - the highest among campaigns this month).
• The campaign "Tinh khiet chuan My - Mat bung be, An long me" by VINAMILK OPTIMUM GOLD raises the issue: Choosing the "right milk" for your child seems easy but is actually quite challenging. What factors do mothers consider when choosing the right milk for their child? The campaign's standout activities include (1) the "Choose the Right Milk for a Happy Tummy" challenge, which surveys mothers' opinions, and (2) the "Sing the Fresh Milk Song" challenge. The campaign has garnered enthusiastic responses and spread widely through hot moms on social media.

TOP 10 INFLUENCERS ON SOCIAL MEDIA APRIL 2024

The BSI Top10 Influencers rankings mark the return of many familiar faces such as Ly Hai, HIEUTHUHAI, Ninh Dương Lan Ngoc, Hoa Minzy, and Do Mixi. The duo Ninh - Duong, Son Tung M-TP, Le Duong Bao Lam, and Trang Phap have appeared consecutively for three months. This month's rankings also note the debut of Minh Tu.

• Ninh Anh Bui - Nguyen Tung Duong's standout activity was reposting images and videos from their 10-year anniversary event. The series of photos of the couple and their heartfelt speeches spread across various social media platforms. The online community expressed admiration and sent congratulations to the couple.
• Ly Hai returns to the BSI Top10 rankings after a long absence due to discussions about the movie "Lat Mat 7". The film has been highly praised for its deep exploration of family relationships, evoking a range of emotions. Part of the discussions around the film also stem from its collaboration with the laundry detergent brand SURF.
• Le Duong Bao Lam continues to actively maintain livestream interactions with fans. His humorous and endearing shares about family and colleagues on his personal page help him maintain a relatively stable presence on social media.
• Do Mixi encountered some issues with his YouTube channel and Steam account in April. This incident quickly gained traction on social media, drawing the attention of his fans. The journey to recover his channel and account has been closely followed and supported by the online community. The statements from the popular YouTuber about the recovery process also sparked media attention.
• Son Tung M-TP released the music video "Chung Ta Cua Tuong Lai" at the beginning of March. Since then, the MV has maintained the #1 position on YouTube Music's trending list for 37 consecutive days, breaking all previous records held by him and other artists in the Vietnamese entertainment industry. Additionally, the song has been covered by three other prominent figures, further delighting netizens.
• HIEUTHUHAI had a busy April, appearing in a series of programs. In addition to "2 Ngay 1 Dem" and "7 Nu Cuoi Xuan," familiar programs, Hieu was also featured in the program "Anh Trai Say Hi." Furthermore, HIEUTHUHAI participated in advertising activities for 1664 Blanc alongside Wren Evans and Quynh Anh Shyn.
• Trang Phap was busy in April with both organizing a fan meeting and launching the music group LUNAS alongside Ninh Duong Lan Ngoc, Huyen Baby, Diep Lam Anh, and Khong Tu Quynh. Not stopping there, Trang Phap continued to collaborate with major brands such as Dove, Comfort, and the fashion magazine L’Officiel.
• Minh Tu's wedding with Chris was the highlight of April. Images of Minh Tu enjoying herself with close friends were praised online for their natural and spirited nature. Minh Tu's shares about her relationship with Chris also resonated with many people.
• Ninh Duong Lan Ngoc is the second member of the LUNAS music group to appear in the BSI Top10 Influencers, alongside group leader Trang Phap. The group's impeccable visuals have received widespread praise from netizens. Ngọc also made a positive impression with her charming performances on the show "7 Nu Cuoi Xuan."
• Hoa Minzy has garnered positive sentiment on social media through her involvement in contributing 100 million VND to the "Đánh Cắp Mặt Trời" project with Double2T. She also lent her voice alongside Van Toan at Quang Hai's wedding and participated in Nguyen Thuc Thuy Tien's show "Du Dem."

TOP 10 EVENTS ON SOCIAL MEDIA APRIL 2024

The BSI Top10 Events ranking for April 2024 acknowledges the appearance of summer events and festivals such as the Southern Folk Cake Festival 2024, Dreamy Cities – Summer Hanoi 2024, the Opening Ceremony of Sam Son Beach Tourism Festival 2024, the “Ruc ro Hoa Lu” Art Program, and the French Culinary Festival 2024 - Balade en France. Additionally, there are notable events like the 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH concert by the EXO member and The 1st Ho Chi Minh City International Film Festival 2024 awards ceremony. Moreover, brand events also make an appearance in this month’s ranking, such as Milo - Tram sac Suc ben 24H Khong lo, Lancôme - Tien phong khoa hoc, giai ma lan da tre khoe, and Comfort - Dao huong thanh khiet.

• Le hoi Banh dan gian Nam Bo 2024: The event takes place in various provinces in the southern region such as Can Tho, Ca Mau, and Ho Chi Minh. Particularly in Can Tho, the event has attracted the attention of the online community with the "banh xeo khong lo". Users expressed their desire to invite friends to join the festival to enjoy the diverse cakes and exhibition activities.
• Nhung Thanh Pho Mo Mang – Summer Ha Noi 2024: The music event took place on April 20 at Yen So Park, Hoang Mai. The online community praised the performances by artists such as Vu, Vu Thanh Van, Madihu, and others. Many attendees shared special feelings about participating in the event with friends in the rain. However, due to weather issues, the event had to be cut short. The organizers' handling of the incident received mixed reactions, resulting in the event having the lowest sentiment score in the BSI Top10 Events of April 2024 (Sentiment Score = 0.75).
• 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH: Baekhyun's solo concert in April garnered significant attention from fans. The online community engaged in discussions under event announcement posts about Baekhyun's visit to Vietnam. Audiences also praised his appearance and performances during the event.
• Lien hoan Phim Quoc te TP. Ho Chi Minh lan thu nhat 2024 took place from April 6th to 14th, aiming to honor and award films with outstanding scripts, designs, cinematography, and visual effects. Discussions around the event primarily stemmed from posts by KOLs attending the event and activities on the red carpet by invited guests.
• Khai mac Le hoi du lich bien Sam Son nam 2024 took place on the evening of April 27th at Sam Son Beach Square with the theme “Sam Son - Radiant Colors.” The event saw the participation of a large number of locals and tourists. Social media discussions centered around performances by famous singers such as Trong Tan and Duc Phuc, and the fireworks display was also highly anticipated by the online community.
• The Chuong trinh nghe thuat “Ruc ro Hoa Lu” is part of the series of activities commemorating the 10th anniversary of the Trang An Heritage being recognized by UNESCO as a World Cultural and Natural Heritage. Taking place during the April 30th - May 1st holiday, the event attracted not only a large number of locals but also international tourists. The online community encouraged each other to participate in the event to immerse themselves in the music extravaganza with a famous lineup including My Tam, the band Chillies, MC Khanh Vy, and more. They left comments praising the grand and meticulous investment in this year's event.
• Lancôme - Tien phong khoa hoc, giai ma lan da tre khoe: Lancôme's series of events spanned over 10 days, offering service experiences and providing valuable skincare tips for women. Users not only left credible comments and high ratings on the brand's product quality but also showed enthusiasm by taking photos with the event's attendees.
• Le hoi am thuc Phap 2024 - Balade en France: In its 4th season, the festival expanded its scale compared to previous years, offering attendees an authentic French culinary experience and engaging activities such as basketball, football, archery, badminton, and table tennis through a sports village concept. Notably, the presence of the couple Ninh Anh Bùi and Nguyễn Tùng Dương also contributed to the event's social media buzz, attracting attention from users across platforms.

APPENDIX

Detailed information on the metrics that make up the BSI (Brand Strength Index) for the rankings of BSI Top10 Campaigns, BSI Top10 Influencers, and BSI Top10 Events in April 2024.

To learn more and discuss in detail about evaluating brand health, campaign effectiveness, and optimizing customer engagement activities on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative department via email at info@buzzmetrics.com.