In many campaigns, choosing the right KOL is an important factor affecting the outcome of the campaign. However, choosing which KOL fits the brand goals, campaign messages & stories to convey to users has never been easy.
KOL Analysis a solution that helps brands identify influencer that are suitable for media target groups & target audience groups.
KOL Analysis measures, analyzes & evaluates KOL based on big data from social listening, helping brands accurately assess the potential of KOL to contribute to campaign and brand goals.
Build a set of KOL identification indicators, including reputation, industry relevance, campaign contribution potential, compatibility with the target customer group... From there, make recommendations on suitable KOLs.
Before, during, and after a campaign, we continuously monitor KOL performance based on built-in metrics to optimize engagement.
In addition to identifying KOL according to the brand's industry and needs, the service also allows brands to have a more comprehensive view of the KOL market on social media, helping the brand stay ahead of their competitors in influencer marketing.
Check out trend analysis from Buzzmetrics' public insight repository
Tính đến tháng Tư, tài khoản của Ninh Anh Bùi đã có hơn 1.1 triệu lượt theo dõi. Còn thống kê của Buzzmetrics cho thấy: Đã có gần 1 triệu lượt thảo luận về cặp đôi Ninh - Dương (tính từ đầu tháng 2 đến đầu tháng 4). BXH BSI Top10 cũng ghi nhận: Ninh - Dương lần đầu góp mặt vào Top 10 gương mặt nổi bật nhất mạng xã hội tháng 2.
As social networks evolve, social listening has also developed accordingly to catch up with the need to understand users of marketers. How has social listening been applied to social media marketing over the years? Is Social Listening a Measurement Tool Anymore?
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
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