BSI Top10

Monthly leaderboard

Capture the most prominent campaigns, events, and influencers on social media

Top10 ranking

What is the BSI index?

The BSI — Buzzmetrics Social Index is an indicator that helps assess the effectiveness of social media campaigns/events/influencers in a comprehensive way.

With BSI, Buzzmetrics will tell you which campaigns/events/influencers are making a real impact and making a positive impact for the online community.

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5 factors that affect the ranking of the BSI Top10

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Buzz Volume
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Relevance Score
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Virality Score
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Sentiment Score
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Unique Audience

Journey from TopChart to BSI Top10

Launched for the first time in 2016, Buzzmetrics' rankings are built on the idea that marketers need a benchmark to evaluate and compare marketing performance against all other campaigns running on social media.

03/2016
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TopChart
TopChart comes with 2 indicators: Total Discussion and Sentiment Score
09/2016
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TopBuzz
TopBuzz comes with 3 metrics: Total Engagement, Total Discussion, and Sentiment Score
10/2017
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BSI Top10
Launch of the BSI indicator. BSI is a composite of 5 metrics: Total Discussions, Sentiment, User Generated Content, Object Mention & Coverage
09/2020
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BSI Top10 improvements
Changes in the components of the BSI index, including: Total Discussion Volume, Sentiment Score, Unique Audience, Virality & Relevance
03/2021
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BSI Awards
First Award for Social Media Campaigns in Vietnam
11/2022
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BSITop 10 Version 2023
There are 2 additional adjustment factors: Diversity Score and Audience Score, in addition to the 5 factors that make up the BSI: Buzz Volume, Audience Scale, Sentiment Score, Virality Score & Relevance Score.
Logo BSI Top 10

BSI Top10 - 2023 edition is not yet the final one, as the social network is still changing day by day.

Buzzmetrics will continue to upgrade the rankings to more accurately reflect Marketer's efforts in the growth of the social network.

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