As of the end of 2022, the number of individual investor accounts has exceeded 6.8 million. In the same year, Buzzmetrics recorded more than 7 million social media users participating in discussions about stocks. For many investors, social networks are also a source of reference to the market situation, and therefore the developments of the stock exchange in reality are vividly reflected on social networks.
If 2021 saw the busiest period of the stock market, with social networks, a series of social slang appeared and a variety of forms of discussion. By 2022, social media is showing shifts in investor discussion sentiment: from optimism to anxiety, letting go when the market plunges, and finally to vigilance and caution when the market recovers.
To help marketers better understand stock investors through social media discussions, Buzzmetrics' report will include:
Occasion-based marketing is a strategy to help brands connect customers to special occasions or product selection contexts.
As social networks evolve, social listening has also developed accordingly to catch up with the need to understand users of marketers. How has social listening been applied to social media marketing over the years? Is Social Listening a Measurement Tool Anymore?
The global economy has just experienced a tumultuous 2023, leading to gold - the safest haven - continuously hitting new highs. On social media in Vietnam, public reactions to the topic also correlate with the price fluctuations.
Tính đến tháng Tư, tài khoản của Ninh Anh Bùi đã có hơn 1.1 triệu lượt theo dõi. Còn thống kê của Buzzmetrics cho thấy: Đã có gần 1 triệu lượt thảo luận về cặp đôi Ninh - Dương (tính từ đầu tháng 2 đến đầu tháng 4). BXH BSI Top10 cũng ghi nhận: Ninh - Dương lần đầu góp mặt vào Top 10 gương mặt nổi bật nhất mạng xã hội tháng 2.