BUZZMETRICS REPL (A) Y 2023: A LOOK BACK AT THE HIGHLIGHTS OF 2023 THROUGH THE LENS OF SOCIAL LISTENING
REPL (A) Y 2023 — Buzzmetrics annual summary letter, will help marketers see:
Market research, an integral part of any marketing campaign, is divided into two main types: Syndicated Research and Custom Research. Syndicated Research is especially important for new brands entering the merchandise industry. What is Syndicated Research?
Social Listening is a type of research done by “listening” to discussions on social media. Identifying the right campaign tracking metrics right from the pre-campaign stage is important, as it will help the brand have a clear direction for creative ideas. Moreover, during the implementation of the campaign, the constant monitoring of these indicators helps to adjust, optimize and allocate resources accordingly.
Occasion-based marketing is a strategy to help brands connect customers to special occasions or product selection contexts.
Social Slang is a way for brands to reach out to Gen Z customers (born between the mid-1990s and early 2000s). Let's learn about Social Slang with Buzzmetrics.