Ho Chi Minh City, August 14, 2024 – Buzzmetrics, a leading provider of social media data research and consultancy, has officially announced the expansion of its social media analytics services to international markets. This strategic move marks a significant milestone in Buzzmetrics’ journey after over 10 years of operation, offering a powerful solution for Vietnamese businesses seeking to expand globally.
In an increasingly globalized world, understanding the psychology and needs of consumers in different countries is essential for Vietnamese enterprises looking to expand their markets and introduce Vietnamese brands to the world.
However, traditional market research methods face numerous challenges in addressing this large-scale problem: high costs, fragmented data, differing data collection and processing methodologies across countries, and lengthy timelines, often resulting in missed "golden opportunities" for businesses.
These challenges can be effectively addressed through Big Data technology via Social Listening services.
Previously, conducting market research through social listening in different countries has faced many challenges due to varying popular social media platforms, languages, and social media usage habits across regions. However, Buzzmetrics is proud to be Vietnam's first Social Listening service provider to solve these challenges.
In the initial phase of its international expansion, Buzzmetrics will focus on key markets in Asia, Europe, and North America. We are committed to continuously improving and developing our technological solutions to meet the growing needs of our customers. Simultaneously, Buzzmetrics will strengthen partnerships with international collaborators to deliver the best services.
Buzzmetrics’ data collection and analysis process combines Big Data and A.I. technology with a highly specialized market analysis team.
Specifically, Buzzmetrics’ technology currently can cover multiple major social media platforms globally, across various countries and languages. The collected data undergoes two layers of processing and analysis, transforming large data sets into valuable insights for businesses, including:
This process also helps customers save significantly on costs and implementation time while generating a much larger sample size compared to traditional market research methods.
"The expansion into international markets marks a pivotal moment for Buzzmetrics, as the first Vietnamese social media research company to extend its services globally," said Mrs. Dinh Thi Diem Thuy, Head of Business Development at Buzzmetrics. "Buzzmetrics' goal is not merely to provide a social listening tool but to deliver detailed market insights and data that help customers make groundbreaking strategic decisions for their business operations. We are proud to have partnered with major enterprises across various industries, including Automotive, Cosmetics, and FMCG, intending to research and introduce Vietnamese brands to markets in the United States, Europe, the Middle East, and Southeast Asia."
Buzzmetrics is committed to investing in research and development (R&D) to continuously enhance service quality and deliver deep, accurate, and timely analytical reports. We always listen and respond to customer needs, ensuring that every report and analysis adds practical value and supports customers in achieving their business goals.
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About Buzzmetrics: Buzzmetrics is a leading company in Vietnam specializing in social media research, providing social media analytics and monitoring services based on Social Listening. With over 10 years of experience, Buzzmetrics has built a solid reputation and become a trusted partner for many large enterprises both domestically and internationally. Social Listening involves collecting and analyzing data from social media platforms to gain a better understanding of consumer behavior and psychology, enabling businesses to capture trends, assess customer satisfaction, and optimize marketing strategies.
Buzzmetrics - Data Value for Business Impact
Contact Information: Buzzmetrics
Email: marketing@buzzmetrics.com
Phone: 028 6686 0955
Website: www.buzzmetrics.com
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