Buzzmetrics | User-data value from analyst

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Social listening
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How does social listening tool work?

Social listening tools collect data with 4 steps:

Data collection (by keyword & sites)

Data verification
& scoring

Data analysis

Output presentation

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How does social listening tool collect data?

How can social listening help my business?

Leverage social marketing performance with each stage:

CATCH

Define right target audiences
with their behaviour & insight
for marketing strategy & tactics

CONNECT

Find & stay connected
to customers for purchasing
& take care for their brand experience

ADVOCATE

Build up and maintain brand
protectors. Define true brand lovers;
powerful brand advocators
for word-of-mouth effects

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Which categories should invest in social media Marketing and social listening?

Social listening by the numbers

With social listening tools, you can cover:

5,3m

pages/groups Facebook Vietnam

45m

personal users on Facebook

1,3m

YouTube channels

3.000

Online News, Forums, Reviews, Classifieds, Asks and Answers, Ecommerce

1.000

personal blogs

When should I use social listening?

Your consumers are online everyday!
Try not to be miss any opportunities from social media

CONTACT YOUR ANALYST

Who
Buzzmetrics is…

Founded in 2013, Buzzmetrics is the pioneers of using social listening data to bring businesses & consumers closer together

Based on the key idea that social media is a virtual society where people live their second life, we exist to deliver better business outcomes through understanding the insight of online voices

What
Buzzmetrics do…

We are not a social listening tool

We provide insightful benefits from social listening data at every stage of the brand journey

Why we are
different…

Our secret formula is 30% technology and 70% human

A system is just a tool, but our analysts
make it possible, powerful & useful

People are a key success factor due to
contribute a strong effect on product quality

GIVE A GLANCE AT SOME OUR UNIQUE PUBLICATION

WHO BUZZMETRICS WORKS WITH …

Hundreds of companies trust Buzzmetrics, share their challenges with us to look for the solution.

Clients' success is our biggest motivation

What clients say…

Only happy clients give out testimonials

TRI HUYNH
Unilever Media Team

Social does not only provide us with the content, but also constant consumer feedback to effectively measure our branding efforts. This is becoming increasingly necessary as Unilever is moving towards digitalized marketing

NINA TRAN
Phibious Business Director iMarketing

Buzzmetrics helps us
study about our client historical performance on social. This creates a big advantage for us in delivering the insightful and relevant plan, helps sharpen the brand communication messaging and increase brand love

THU AN HA
Head of social@Ogilvy Vietnam

We have to listen 24/7.
Social listening lies at the heart of not only campaign success, crisis preparedness and brand radar, but at Social@Ogilvy, we look at social listening in a new light, it is the beacon of business intelligence and success

TUYET QUYNH LE
Mead Johnson Digital Marketing Mân

Social is becoming an
integral part of marketing and sale at our company. We have used various Social Listening Tools but Buzzmetrics’ advanced technology and professionalism stands above all in meeting MJN’s requirements

JULIAN BRZOSKA
Leo Burnett Digital Marketing Specialist

With the Buzzmetrics solution, we have been also able to learn more about consumer’s behavior and their opinions, which helped us to identify key opportunities and factors that made our campaign effective

QUANG HUY PHAM
Johnson & Johnson Head of Business Insight

The research industry had
to get away from believing a method, particularly survey research, will be the solution to anything… Social media listening isn't replacing traditional research, but validates survey results and uncovers new areas for exploration

LE TRAN QUYNH ANH
Coca-Cola Digital Manager

Social monitoring is an important part of Digital. We have to listen to what our Consumers are saying, then see how brands ﬁt into the conversation

VI NGUYEN
Samsung Digital Marketing Manager

Buzzmetrics platform allows us to manage the sentiment from the whole campaign level, to month, week, daily and thread level basis.We also know how much our Paid activities create Earned social media

TRAN THI NGAN GIANG
Spite Brand Manager

Buzzmetrics listening not only gives us What our target audience most discusses about but also Why so that we can be where teens are and have conversations with them in their language