BSI Top10: Social Media Rankings for February 2024

The BSI Top10 rankings are considered the most reliable, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 rankings for March 2024 include the top 10 campaigns, top 10 influencers, and top 10 events across social media channels and online newspapers during the period from 01/02/2024 - 29/02/2024.

The BSI Index (2023 edition) introduces two new adjustment indicators, the Diversity Score and Audience Score, which, combined with the five evaluation criteria from the 2021 version, create shifts in assessing the success of campaigns/events on social media more comprehensively and in-depth: see more at BSI Top10 Ranking Methodology (2023 edition).

BSI reflects a synthesis of factors, each holding equal significance. A change in just one factor can lead to shifts in the BSI Top10 rankings.

Starting from January 2023, the BSI Top10 rankings will be fully implemented according to the 2023 version, featuring the addition of two new adjustment indicators: the Diversity Score and the Audience Score.

TOP 10 CAMPAIGNS ON SOCIAL MEDIA FEBRUARY 2024

Tet campaigns continue to lead the BSI Top10 Campaigns for February, featuring several prominent initiatives such as Tiger's "Lon cao moi - Khai Xuan Ban Linh", Heineken's "Mo Ket Noi, Bung Sac Xuan", Vinamilk's "Mo tu lanh khoe - Nha an Tet khoe", Susu Hero's "Susu Hero Vu Dieu Tet Vui", Bia Viet’s "Tet Dam Chat Viet", Heineken 0.0’s "Tiec vui em ai - Thoai mai lai xe", Bivina's "Khui Bivina Khui Loc Do", "Cung sua Ong Tho - Van mon Len vi, Nam moi Len huong". Additionally, other notable campaigns include Samsung's "Galaxy S24 Series" and YOKOGOLD’s "Em Bung Em Giac".

• The "Lon cao moi - Khai Xuan Ban Linh" campaign by Tiger entered February with a series of prominent activities: launching the WeDo project to support Sai Gon Xanh and Benh vien Do da, encouraging people to share their opening feast accompanied by Tiger beer, with influencers and community pages also checking in with Tiger beer at year-end gatherings. Additionally, Tiger collaborated with transport companies Grab and Xanh SM to offer discounts for customers booking rides on these two apps. Thanks to the diverse range of activities, Tiger's campaign achieved high content and virality scores (Diversity Score = 0.81, Virality Score = 0.98).
• The "Khui Bivina Khui Loc Do" campaign from Bivina stood out with its minigame "Check-in Tet Do, Khui Loc Do Bivina". The minigame, which ran from the end of January to mid-February, saw enthusiastic participation due to attractive rewards (the weekly winner received 1 million VND in cash). Local pages also actively spread the word about Bivina's minigame.
• The launch campaign for the new Samsung Galaxy S24 Series continues to be warmly received by netizens. Users are actively participating in minigames promoting the product and posting comments about its features, which gives the campaign a high Relevance Score (0.87). Additionally, the new line of Samsung phones has been reviewed from various perspectives by prominent reviewers, enriching the content of the product discussions (Diversity Score = 0.89).
• The campaign "Cung sua Ong Tho - Van mon Len vi, Nam moi Len huong" taps into the familiar theme of Tet Cooking. The campaign encourages people to participate in the "Van Mon Len Vi, Nam Moi Len Huong" contest and to try their hand in the kitchen with the dishes: Banh Dau Kim Nguyen Bao and Lau Bach Tho. Notably, a cooking video featuring Huynh Anh Tuan using Ong Tho milk has garnered over 11,000 discussions on social media, with many comments focusing on the Ong Tho milk carton.
• In early February, the "Mo Ket Noi, Bung Sac Xuan" campaign from Heineken concluded the Starverse program, while also launching a series of other exciting activities, including: (1) Tet greetings from a host of Vietnamese stars and (2) a countdown event series in three major cities: Ha Noi, Can Tho, and Quy Nhon. The campaign continued throughout February with over 100,000 participants engaging in discussions.
• The "Mo tu lanh khoe - Nha an Tet khoe" campaign by Vinamilk collaborated with Dieu Nhi, Huyen Baby, and many other beautiful ladies to inspire a healthy Tet menu, with yogurt as the centerpiece dish. Additionally, Vinamilk rolled out a minigame for check-ins with refrigerators stocked with yogurt in Ha Noi and Ho Chi Minh City. Overall, the combination of KOLs and the minigame has helped increase the campaign's reach (Virality Score = 0.80).
• The "Tiec vui em ai - Thoai mai lai xe" campaign is Heineken's second initiative to make it into the BSI Top10 Campaigns for February 2024. As Tet approaches, alcohol checks become increasingly stringent. In response, Heineken set up a stop station on the Long Thanh - Dau Giay highway to promote its non-alcoholic beer. This non-alcoholic station piqued curiosity and was widely shared on social media.
• The "Vu dieu Tet vui" campaign launched a dance contest based on the music and dance moves of Susu Hero, aiming to create bonding opportunities between mothers and children. The campaign featured participation from popular TikTokers like Dao Le Phuong Hoa, Le Bong, and the Schannel. On the TikTok platform, many children enthusiastically embraced the trending dance of Susu Hero.
• The "Em Bung Em Giac" campaign by YOKOGOLD introduced a health test for young children. Users answer a series of questions related to their child's daily activities and fill in contact information to receive a health analysis report. The test was shared by hot moms and quickly gained attention from mothers, boosting the campaign's virality (Virality Score = 0.88).
• The "Tet Dam Chat Viet" campaign by Bia Viet continued to feature in the BSI Top10 Campaigns thanks to its localization tactics: Each locality was designed its own personalized greeting. With this approach, the campaign was highly rated for content diversity (Diversity Score = 0.83).

TOP 10 INFLUENCERS ON SOCIAL MEDIA FEBRUARY 2024

Alongside familiar faces such as Le Duong Bao Lam, Son Tung M-TP, HIEUTHUHAI, and Trang Phap, the BSI Top10 Influencers ranking for February 2024 also saw the inclusion of Tran Thanh and Phan Manh Quynh - key figures in the Tet movie "Mai." Notably, this month's ranking marked the first appearance of many celebrities, including the duo Ninh Anh Bui - Nguyen Tung Duong, Phuong Anh Dao, Quang Hung MasterD, and Huynh Nguyen Mai Phuong.

• Tran Thanh topped the BSI Top10 Influencers ranking for February 2024 following the release of the movie "Mai" during the Tet holiday of Giap Thin. Despite receiving mixed reviews, the majority of social media users expressed positive feedback about the movie, especially regarding Tran Thanh's role as the director. Many comments congratulated Tran Thanh on becoming the first director in Vietnam to achieve a trillion Vietnamese dong box office with his trilogy of movies: "Bo Gia," "Nha Ba Nu," and "Mai."
• Ninh Anh Bui - Nguyen Tung Duong made their first appearance in the BSI Top10 Influencers ranking thanks to their posts and nonsensical dialogues on both their individual and joint channels. Additionally, their images during the Tet holiday and activities with various brands throughout February also generated significant attention and positive discussions for the duo on social media.
• Son Tung M-TP continues to appear in the rankings thanks to the announcement of a new MV release. Nearly a year after "Making My Way," Son Tung M-TP is back with a brand new music project. Discussions about Son Tung's new project started heating up in mid-February, sparked by Hai Tu's cryptic move of unfollowing Son Tung along with the status "No one can change the past."
• Le Duong Bao Lam continuously updates about his daily life on his personal page and receives many humorous comments from users. Also this month, Le Duong Bao Lam continues to be mentioned as a member of the "2 Days 1 Night" team, appears on the show "7 Nu Cuoi Xuan," and is rumored to be joining the program "Anh Trai Vuot Chong Gai."
• Huynh Nguyen Mai Phuong - Miss World Vietnam 2022, has captured attention from the online community through her participation in Miss World 2023. Her emotional English presentation during the Head to Head Challenge Final made audiences back home feel extremely proud.
• HIEUTHUHAI had a busy February, not only opening the season on the show 7 Nu Cuoi Xuan with the cast of 2 Ngay 1 Dem, but also performing at Song 24. Hieu also collaborated with GrowPlus+ NutiFood to launch the music video "Con Nha Minh". With each show he participated in, Hieu left a lasting positive impression on the audience. 
• Trang Phap continues to be mentioned by the online community as a versatile artist, leaving a deep impression even after the show Chi Dep Dap Gio Re Song ended. The community believes that Trang Phap becoming the leader of Dap Gio is a result that matches her effort and talent. Additionally, the community also enjoys her interactions with other leading ladies.
• Phan Manh Quynh returns to the BSI Top10 Influencers list with his latest work, Sau Loi Tu Khuoc - OST for the movie Mai. Phan Manh Quynh's song achieved high rankings on various music platforms, and the poetic lyrics have been enthusiastically shared by netizens.
• Quang Hung MasterD also marks his first appearance in the BSI Top10 Influencers list thanks to his musical work Thuy Trieu. The piece is highly regarded for its catchy melody, and has appealed not only to domestic fans but also international audiences - especially in Thailand, who have expressed their enthusiasm.
• Phuong Anh Dao makes her first appearance on the BSI Top10 Influencers list thanks to her leading role in the movie Mai. Phuong Anh Dao has received a flurry of praise from the online community for her beauty and acting skills. Additionally, community pages have actively revisited Phuong Anh Dao’s previous acting career.

TOP 10 EVENTS ON SOCIAL MEDIA FEBRUARY 2024

This month's ranking highlights the dominance of Tet festivals, including: Duong hoa Nguyen Hue Tet Giap Thin 2024, Le hoi anh sang nghe thuat Ha Noi - Ruc ro Thang Long, Duong hoa Tet cua Phu Yen, Cho hoa xuan “Tren ben duoi thuyen”, Hoi Xuan Tam Chuc, Le hoi Duong sach Tet Giap Thin 2024. STORII CONCERT 02 - “Nguoi Giu Mua Xuan” and Sieu le hoi Vibe Fest 2024 are major music-related events. Additionally, “Le trao giai Qua bong vang Viet Nam 2023” and the “Nha Via Hoan Hy” workshop, co-organized by BOO and Samsung, also drew significant attention from netizens.

• Duong hoa Nguyen Hue Tet Giap Thin has been highly praised for its beautiful and grand design. Users were extremely excited about the opportunity to see flying dragons through AR technology. Many pages about Saigon shared images of this year's Flower Street with proud comments saying, "Anh Long 59 is the best in the country." The dragon mascot was so beloved by the public that the management decided to keep it until the end of the lunar January, instead of dismantling the entire flower street.
• Le hoi anh sang nghe thuat Ha Noi - Ruc ro Thang Long, organized by PVcomBank in collaboration with the Tay Ho District People's Committee and Petrovietnam, featured an artistic light show using 2024 drones. Iconic symbols of Hanoi were vividly recreated through the colors of unmanned aerial vehicles. Even before the official event on New Year's Eve, the rehearsal attracted significant attention from the online community.
• Duong hoa Xuan Giap Thin 2024 - Phu Yen for the Year of the Dragon 2024 also became one of the highlights of the recent Tet celebration, with its dragon design rated as a "strong competitor" to Saigon's dragon (i.e., Nguyen Hue Flower Street). Numerous community pages shared images of Phu Yen’s flower street lit up at night, receiving a flood of praise from the online community. Even until the seventh day of Tet, the flower street was still crowded with people.
• Cho hoa xuan “Tren ben duoi thuyen” 2024 was held at Binh Dong Wharf (District 8) from the end of January until February 9 (the last day of Tet). As Tet approached, the online community actively shared images of the flower market, with comments like "crowded" and "beautifully magnificent." The market was also highly praised for its reasonable prices for food and Tet flowers (Sentiment Score = 0.96).
• Hoi Xuan Tam Chuc - Ket noi di san 2024 left netizens in awe with its majestic river scenes, especially the images of boats lining up, reflecting the lively festival atmosphere. A highlight of this year's festival was the “Nguyen Uoc Chon Thieng” fashion show, featuring famous KOLs such as Hoa Minzy, Double2T, Miss Hương Giang, and supermodel Vo Hoang Yen.
• The “Qua Bong Vang Viet Nam 2023” Awards, organized by Saigon Liberation Newspaper, received significant attention from the football community. Even before the event officially took place, fans were already buzzing with predictions about which players would be honored. A thank-you post from Pham Duc Hoa - the 2023 Futsal Golden Ball winner, deeply moved the community. People thought that the image of Pham Duc Hoa receiving the award with his family was a priceless moment.
• Le hoi Duong sach Tet Giap Thin 2024 lasted throughout the Tet holidays, featuring a range of exciting activities such as: Tet book gifting, cosplay of favorite characters to receive gifts, the first writing of the year, and creating personalized greeting cards. These activities brought a fresh appeal, attracting the interest of many young people.
• STORII CONCERT 2 - "Nguoi Giu Mua Xuan" was a music night featuring performances by four singers: Ha Anh Tuan, Vu, Tuan Ngoc, and Le Hieu. Their performances were widely spread on social media through music community pages, especially Tram and the Radio Station. Not only were they praised for their singing and style, but the singers also received compliments for their approachability and interaction with fans.
• Sieu le hoi Vibe Fest 2024 was held at NovaWorld Phan Thiet during the Tet holidays, featuring a lineup of famous stars such as Binz, Dam Vinh Hung, Phuong My Chi, Luong Bich Huu, among others. The festival was widely covered by numerous local Binh Thuan pages.
• The "Nha Via Hoan Hy" workshop was organized by BOO in collaboration with Samsung towards the end of the year, introducing a new collection deeply influenced by Gen-Z style. The highlight of the workshop was the presence of the duo Ninh Anh Bùi and Nguyễn Tùng Dương. Many fans shared moments of interaction with the bosses from Ninh Dương Story.

APPENDIX

Detailed information on the metrics that make up the BSI (Brand Strength Index) for the rankings of BSI Top10 Campaigns, BSI Top10 Influencers, and BSI Top10 Events in February  2024.

To learn more and discuss in detail about evaluating brand health, campaign effectiveness, and optimizing customer engagement activities on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative department via email at info@buzzmetrics.com.