COVID-19: An analysis of consumer discussions pre, during and post social distancing

COVID-19 was the predominant topic of discussion over the first half of 2020. During March – the peak month of the pandemic, an average of 2 million mentions about COVID-19 was daily recorded. From when the disease first emerged in Vietnam until it was effectively controlled by social distancing methods, there were some interesting changes in […]

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On the fight against Covid-19 pandemic: What have consumers and brands been doing?

Covid-19 outbreak has been the greatest issue in Vietnam nowadays. Only within 2 months, there have been over 65 milliom coronavirus-related discussions on social platforms. Consumers are following an aggressive approach against Covid-19. Many brand have also launched CSR campaigns.