Mom & Baby care

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MOM & BABY CARE

The big challenge we solve

Deliver the right information at the right stage
of pregnancy & upbringing for digital moms

Moms spend more time surfing the internet for sharing their mother experience & seeking information.
In the digital age, everything is available but moms do not trust them all.
It is an industry of trust, sharing, understanding, companionship & connection.

Our special offers to fix it

Follow mom desires

Consumer insight mining
Understand expectation, tension & unmet need of moms at each stage
What’s hot on social
Know current hot topics that attract moms’ attention
Category trendspotter
Recognize & predict category & consumer trends to follow trends, catch trends or create your new trends

Build a stronger connection to moms

Brand ambassador program
Create more natural & effective influencer marketing strategy
Lead Generation
Find digital moms, eps. new moms to approach them as early as possible
Lead to sale
Find digital moms & define their current specific needs for effective approaching

How we do it

Our people put the quality ahead, work smart and always deliver solutions

Besides our strong foundation in Technology, we believe what makes us even more stand-out is our talented analyst team. People are a key success factor who contributes the biggest impact on product quality.

Case study

You may be interested in these case studies

COVID-19: An analysis of consumer discussions pre, during and post social distancing

COVID-19 was the predominant topic of discussion over the first half of 2020. During March – the peak month of the pandemic, an average of 2 million mentions about COVID-19 was daily recorded. From when the disease first emerged in Vietnam until it was effectively controlled by social distancing methods, there were some interesting changes in […]

OBM Syndicated Report: An analysis of Tet 2020 and Brand opportunities for Tet 2021

Since the start of 2020, the Vietnamese authorities have imposed a new ban on drunk driving. Also at this time, pork was recorded to be even more costly than beef. When there was only one day left until Tet, two first COVID-19 cases were reported in Vietnam. Due to these unexpected events, consumer behavior has […]