FMCG

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FMCG

The big challenge we solve

Catch & stay one step ahead of
changing consumer behavior & need

Consumer behavior in the digital age is an ever-changing and ever-expanding anomaly.
Marketers are tired of chasing & adapting fast to the changes of the consumer in the digital age.
It is an industry that focuses on consumers change, innovation,
trend adaptation & creation.

Our special offers to fix it

Get closer to consumers

Consumer insight mining
Rapidly know the change of consumers & understand their insights at the speed of social
What’s hot on social
Capture current hot topics related to your industries & products
Category trendspotter
Recognize & predict category & consumer trends to follow trends, catch trends or create your new trends
Category research
Identify unmet needs & white spaces for innovation

Keep track of market movements

Brand health monitoring
Measure word-of-mouth brand image & equity
Competitors monitoring
Know competitors activities to learn & well react
KPI monitoring
Bring your on-going campaign to the next level by knowing its performance

How we do it

Our people put the quality ahead, work smart and always deliver solutions

Besides our strong foundation in Technology, we believe what makes us even more stand-out is our talented analyst team. People are a key success factor who contributes the biggest impact on product quality.

Case study

You may be interested in these case studies

COVID-19: An analysis of consumer discussions pre, during and post social distancing

COVID-19 was the predominant topic of discussion over the first half of 2020. During March – the peak month of the pandemic, an average of 2 million mentions about COVID-19 was daily recorded. From when the disease first emerged in Vietnam until it was effectively controlled by social distancing methods, there were some interesting changes in […]

OBM Syndicated Report: An analysis of Tet 2020 and Brand opportunities for Tet 2021

Since the start of 2020, the Vietnamese authorities have imposed a new ban on drunk driving. Also at this time, pork was recorded to be even more costly than beef. When there was only one day left until Tet, two first COVID-19 cases were reported in Vietnam. Due to these unexpected events, consumer behavior has […]