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CAMPAIGNS OF

JULY

CAMPAIGNS OF

OCTOBER
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EVENTS OF

APRIL

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OCTOBER
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INFLUENCERS OF

JULY

INFLUENCERS OF

OCTOBER
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HOW TO GET MY CAMPAIGN / EVENT INTO
BUZZMETRICS MONTHLY RANKING?

We will show you lessons from successful campaign/ events

PREVIOUS MONTHS' RANKING

WHAT IS BSI?

BSI – Buzzmetrics Social Index is an indicator to evaluate the overall success of a campaign/ event/ influencer

With BSI, Buzzmetrics can measure & define which campaigns/ events/ influencers create true impact & value on social media

WHICH ELEMENTS ARE COMBINED IN BSI?

BSI Top10 was introduced as Buzzmetrics Social Index (BSI)
combining 5 indicators:

BUZZ VOLUME

Total mentions about topic

RELEVANCY SCORE

The relevance of discussions to the topic being mentioned

VIRALITY SCORE

The spread of the campaign/ event/ influencer on social media

SENTIMENT SCORE

(Positive - Negative) / (Positive + Negative)

AUDIENCE SCALE

The number of unique audiences who participate in the conversations about campaign/ event/ influencer

WHAT MOTIVATES US
TO BUILD BSI?

Founded in 2016, Buzzmetrics monthly Social Ranking

was built on the idea that marketer needs a benchmark

for evaluating brand’s effort, improving brand’s activities

& covering the whole picture of what is

happening on social media so far

OUR JOURNEY
FROM TOPCHART
TO BSI TOP10

2 years of growing up & maturing along

with the change of social media

  • 03/2016
    TopChart

    I need a benchmark to evaluate marketing effectiveness on social media

    Top Chart was born with 2 indicators
    Buzz Volume (or total mentions) & Sentiment Score

    What is the most successful brand on social media?

    Top Chart ranking was based on Buzz Volume only

  • 09/2016
    TopBuzz

    Buzz volume & Sentiment Score do not fully reflect marketer's effort because it ignores Like & Share

    TopBuzz was released with an added indicator: Total interaction (Like + Share + Comment)
    TopBuzz ranking was still based on the Buzz Volume only

  • 10/2017
    BSI Top10

    Buzz Volume is enough to evaluate the success of a brand/campaign

    BSI Top10 was introduced with Buzzmetrics Social Index (BSI) combining 5 indicators: BuzzVolume, Sentiment Score, User Generated Content - UGC, Object mention, Audience Scale
    Any change of these 5 indicators would affect BSI and make a change on BSI Top10

  • 09/2020
    BSI version 2021

    New improvements for BSI Top10 Social Ranking

    Starting from 2021, BSI Top10 Social Ranking will be based on the following factors: Buzz Volume, Sentiment Score, Audience Scale and 2 new elements: Virality Score and Relevancy Score.
    Our new ranking does not change the success criteria of campaigns/ events/ influencers on social media.

  • ...

Maybe, BSI Top10 will be upgraded to completion & perfection

Because social media is going to change & Buzzmetrics is growing up every day

AND THIS IS A JOURNEY
THAT NEVER ENDS

NEED MORE
INFORMATION
ABOUT BSI?

Let take through some knowledge academy

I NEED MORE DETAILED INFOMATION...

EXPLORE OUR SOLUTION CONTACT BUZZMETRICS