Insights from social media analytics

Find inspiration from stories about brands and consumers

Mô tả số liệu

Overview of social media

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Industry Analysis

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Sports Drinks Industry — Very Potential, But Not Properly Recognized

It has only recently appeared on the market, but the sports drinks industry is receiving attention from consumers, especially on social media. Although the amount of discussion is low, sports drinks are a very potential segment in the beverage market.

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Target Consumer Understanding

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How do social listening tools collect data?

This is one of a series of articles that show the real picture of how social media listening and tracking tools work, especially Buzzmetrics, a tool that is being used to track campaigns and brands.

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Latest Trend Analysis

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What is social listening and how does it play in social media marketing?

As social networks evolve, social listening has also developed accordingly to catch up with the need to understand users of marketers. How has social listening been applied to social media marketing over the years? Is Social Listening a Measurement Tool Anymore?

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Social Slang — The Trendy Language for Social Media Marketing

Social Slang is a way for brands to reach out to Gen Z customers (born between the mid-1990s and early 2000s). Let's learn about Social Slang with Buzzmetrics.

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Academic Research

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Analyzing The Impact Of Awards Ceremonies Through Social Listening

For the first time, the BSI Top10 Events ranking for January 2024 recorded that 6 out of 10 most influential and prominent events on social media were award ceremonies. According to Buzzmetrics' observation, this is not a random phenomenon but reflects underlying factors that mirror the discourse on social media. In this article, Buzzmetrics will analyze the factors contributing to the success of award ceremonies in January 2024.

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What is social listening and how does it play in social media marketing?

As social networks evolve, social listening has also developed accordingly to catch up with the need to understand users of marketers. How has social listening been applied to social media marketing over the years? Is Social Listening a Measurement Tool Anymore?

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Occasion-based marketing - Discover the golden moments for brands to take advantage of

Occasion-based marketing is a strategy to help brands connect customers to special occasions or product selection contexts.

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What is Syndicated Research?

Market research, an integral part of any marketing campaign, is divided into two main types: Syndicated Research and Custom Research. Syndicated Research is especially important for new brands entering the merchandise industry. What is Syndicated Research?

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