[BSI case study] Neptune – chiến dịch “Hiểu Để Yêu Thương”

January 25, 2018 - 6:22 am

Neptune, một thương hiệu dầu ăn đã trở nên quen thuộc vào dịp Tết với chuỗi campaign “Về nhà đón Tết, Gia đình trên hết” hàng năm, đã có bước chuyển mình trong dịp Tết 2018. Sự thay đổi đã tạo tiếng vang trên thị trường và giúp Neptune đứng đầu bảng BSI Top10 tháng 11/2017, bảng xếp hạng các chiến dịch hiệu quả của Buzzmetrics.

BSI Top10: Bảng xếp hạng social media tháng 11/2017

December 22, 2017 - 10:36 am

Buzzmetrics ra mắt bảng xếp hạng mới BSI Top10 với Buzzmetrics Social Index (BSI) – chỉ số mạng xã hội được đánh giá bởi Buzzmetrics. BSI giúp thương hiệu được đánh giá tổng quan các nỗ lực, mang lại giá trị thực sự cho thương hiệu và hiệu ứng tích cực cho cộng đồng mạng.

Election Polls and Traditional Brand Health Track contrast from Social Listening

November 9, 2016 - 2:34 pm

Brand Managers probably noticed how Nielsen or Milward Brown Brand Health Track results have always until recently showed their Brand's Online Awareness to be close to zero, while your Social Media and Online News Share of Voice from Buzzmetrics shows dominating position. Today US 2016 Election official result just shows that Social Listening really can not be ignored, and Brand Manager should have it presented together with the Offline Analysis.

INTEGRATED MEDIA TRACKING: Strategic alliance between Buzzmetrics, YounetMedia, Commsights and Andi

August 4, 2016 - 1:59 am

Market leading Social Listening solutions Buzzmetrics and YouNet Media officially announce from August 1st 2016 to have entered a strategic alliance with CommSights – a regional media analysis agency serving media planning needs with the presence in 4 South East Asian countries and Andi Media Clipping – the largest and oldest Media clipping agency in Vietnam.

Unveiling 4 Development Trends of Social Listening Technology in 2016

March 7, 2016 - 3:24 pm

Social Listening has become an integral part of Marketing, led by many sophisticated brands and agencies, such as Coca-Cola, Samsung, Unilever, Mead Johnson. Leaders and pioneers in Vietnam Social Listening space such as Buzzmetrics and YouNet Media have continuously released the most innovative and advanced data analytics and tools to the market. These are described below, including Social Media Command Center (SMCC), Social Care, Trendspotter and Social Sales, which are predicted to become trends in 2016.

Capture 41 new 2015 beauty trends using Buzzmetrics Social Listening

November 6, 2015 - 10:05 am

Beauty care is one of the categories that generate most discussions on social media. According to social listening Buzzmetrics' research on this category, Make up, Skin care and Hair care are 3 sub-categories that are most-discussed on social media in the last 6 months (01/03/2015 – 31/08/2015).