Buzzmetrics' Blog

Election Polls and Traditional Brand Health Track contrast from Social Listening

November 9, 2016 - 2:34 pm

Brand Managers probably noticed how Nielsen or Milward Brown Brand Health Track results have always until recently showed their Brand's Online Awareness to be close to zero, while your Social Media and Online News Share of Voice from Buzzmetrics shows dominating position. Today US 2016 Election official result just shows that Social Listening really can not be ignored, and Brand Manager should have it presented together with the Offline Analysis.

INTEGRATED MEDIA TRACKING: Strategic alliance between Buzzmetrics, YounetMedia, Commsights and Andi

August 4, 2016 - 1:59 am

Market leading Social Listening solutions Buzzmetrics and YouNet Media officially announce from August 1st 2016 to have entered a strategic alliance with CommSights – a regional media analysis agency serving media planning needs with the presence in 4 South East Asian countries and Andi Media Clipping – the largest and oldest Media clipping agency in Vietnam.

[CAREER OPPORTUNITY] Account Executive

June 21, 2016 - 12:58 pm

If you are the most passionate social media researcher we are looking for, you will ultimately be responsible for serving our Global Digital & Social Media Agencies and Top 1000 Fortune Clients’ research needs beyond expectation.

Unveiling 4 Development Trends of Social Listening Technology in 2016

March 7, 2016 - 3:24 pm

Social Listening has become an integral part of Marketing, led by many sophisticated brands and agencies, such as Coca-Cola, Samsung, Unilever, Mead Johnson. Leaders and pioneers in Vietnam Social Listening space such as Buzzmetrics and YouNet Media have continuously released the most innovative and advanced data analytics and tools to the market. These are described below, including Social Media Command Center (SMCC), Social Care, Trendspotter and Social Sales, which are predicted to become trends in 2016.

Capture 41 new 2015 beauty trends using Buzzmetrics Social Listening

November 6, 2015 - 10:05 am

Beauty care is one of the categories that generate most discussions on social media. According to social listening Buzzmetrics' research on this category, Make up, Skin care and Hair care are 3 sub-categories that are most-discussed on social media in the last 6 months (01/03/2015 – 31/08/2015).

Gold mining on social media using Buzzmetrics Trendspotter solution

October 27, 2015 - 12:38 pm

Buzzmetrics Trendspotter aids in product innovation, spotting viral content, content sourcing and planning, for pharmaceutical companies, hospitals, publishers, brands and even government organisations.

[CAREER OPPORTUNITY] Social media researcher position

May 21, 2015 - 5:21 am

If you are the most passionate Social media researcher we are looking for, you will ultimately be responsible for serving our Fortune 1000 client’s research needs beyond expectation. Your analysis needs to be stated as being thorough, innovative and actionable to help brands make business decisions and target their existing and potential consumers through their social media listening platform.

Social listening: Must read for content planners of Parenting stage 3 years and older

May 19, 2015 - 9:34 am

Children diet and education is one of the hottest topics discussed by parents on social media, especially on forums. According to Buzzmetrics’ Trendspotter research on Parenting topic, there is a big shift in the mindset of parents with children from 3 to 5 years old to those with children from 6 years old and above. While parents of preschoolers tend to think that their children are still very young and need careful looking after in many aspects, parents of elementary schoolers move their focus towards education.

CGV, BHD and Galaxy: The war of price, promotion and cinema facility

February 14, 2015 - 2:18 am

Movies are hugely discussed on social media, part of which often refer to going to the cinemas. The 3 cinema brands CGV, BHD and Galaxy are competing with CGV dominating Share of Voice in 2014 with nearly 50,000 mentions, much higher than that of the competitors. This article analyzes the customer feedback about each cinema chain by using Buzzmetrics Social Listening Consumer Decision Journey model (CDJ).

How Brands should set Social Media Marketing Campaign KPIs for Agencies?

October 28, 2014 - 4:45 am

Social media is becoming an indispensible part of a digital marketing campaign yet Brands have neglected the KPIs for this component so far. Most KPIs in a social or digital marketing campaign only limit to Fanpage Likes and Engagement Rate per post. Buzzmetrics – the social listening solution currently used by Fortune 1000 Companies like Coca-Cola, Unilever, Samsung and leading global agencies like Ogilvy, Maxus, Leo Burnett, Phibious… after many years of working with the most sophisticated brands in Digital Marketing, points out the following quality-based KPIs for other brands to consider.

LOGIN